Brand Design: What It Actually Means and Why Most Companies Get It Wrong
Brand Design Is Strategy Made Visible Most businesses approach brand design as an aesthetic exercise: pick colors, choose a logo, select a font. The…
Read MoreArchive
brand identity
Browse articles, ideas, and updates from Lalit Bahel.
Custom Packaging Design: Why Off-the-Shelf Templates Are Costing You Sales
Custom Packaging Design: Why Off-the-Shelf Templates Are Costing You Sales Generic packaging is invisible. When your product sits on a shelf — physical or…
Read More
Branding Strategy for Startups: How to Build a Brand That Scales Without Rebuilding
A Startup Without a Branding Strategy Is Just Guessing Every design decision, every piece of copy, every color choice either reinforces or undermines something.…
Read More
How to Choose a Branding Agency for Your Startup (Without Getting Burned)
Most Startups Pick a Branding Agency the Wrong Way They look at portfolios, pick the one that looks most like the aesthetic they want,…
Read More
Brand Identity Design Services: What You Get, What It Costs, and How to Choose Right
Your Brand Is Not Your Logo Most founders discover this the hard way. They spend $300 on a logo, build a product people actually…
Read More
What Should Be Included in a SaaS Brand Identity?
Most SaaS founders get their brand identity wrong because they think it is just a logo. A real SaaS brand identity is a system…
Read More