Thoughts on branding, design systems, websites, automation, and the creative decisions that help businesses stand out.
Tech Startup Branding: How to Build a Brand That Attracts Investors, Customers, and Top Talent Tech startups face a unique branding challenge. They operate…
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B2B Branding: Why It’s Harder Than Consumer Branding and How to Get It Right B2B branding is fundamentally different from consumer branding, and most…
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Logo Redesign: When to Do It, How to Do It, and How Not to Lose Your Brand Equity There are few decisions in a…
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Visual Identity Design: The Complete Guide to Building a Recognizable Brand A brand’s visual identity is the collection of design elements that express who…
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What Are Brand Guidelines and Why Every Startup Needs Them Before They Think They’re Ready Ask ten startup founders whether they have brand guidelines…
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Why Logo Design Is the First Serious Investment a Startup Must Make A startup’s logo is the first thing investors read before they read…
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Most Startup Design Fails for a Predictable Reason It’s not bad designers. It’s the wrong brief. Early-stage companies hire graphic designers to produce deliverables…
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Healthcare Design Is Its Own Discipline A graphic designer with a strong consumer brand portfolio is not automatically the right choice for a healthcare…
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