
Lalit Bahel · A frozen-food packaging range with a consistent identity across hotdogs, sausages and longganisa.

Create readable product packaging for supermarket freezer sections within strict print-colour limitations, while keeping hotdogs, sausages and longganisa recognizable as one product family.
Build a consistent packaging range that makes the brand and individual products easy to identify.
Lalit Bahel
A strong red and yellow visual direction, prominent product names and illustrated food imagery create a clear hierarchy. Repeated branding connects the packs, while product illustrations and colour coding distinguish individual items. Contrast and placement of key information support the restricted print palette.
Lalit Bahel · Client packaging project
The brief called for readable product packaging within a restricted print palette. The presentation shows how colour, product naming and layout work across the range.



Original presentation on Behance (opens in a new tab)
For a studio engagement, explore Digital Sunbird. For a broader website or systems project, visit Innovative Momentum.