Ethos Activewear

Case Study Snapshot

Client TypeConcept project

IndustryActivewear

Objective

Goal

Explore an activewear identity inspired by movement, energy and modern athletic culture, with a visual system that extends across apparel, retail, digital and promotional applications.

Role

Your Role

Lalit Bahel

Approach

Design Approach

Electric lime against deep navy creates a high-contrast foundation. The angled wordmark and dynamic typography express movement, while clean layouts keep the identity legible across different formats. Repeating the core colour and typographic cues connects the applications into a coordinated system.

Deliverables

Final Deliverables

Logo and visual identity

Colour and typography direction

Apparel and retail applications

Digital and promotional layouts

Lalit Bahel · Portfolio presentation

An energetic sportswear identity pairing electric lime with deep navy across apparel, tags and accessories. The gallery brings together selected artwork from the original presentation by Lalit Bahel. Mockups illustrate the design applications.

Ethos Activewear — design detail 1

Ethos Activewear — design detail 2

Ethos Activewear — design detail 3

Ethos Activewear — design detail 4

Original presentation on Behance (opens in a new tab)

For a studio engagement, explore Digital Sunbird. For a broader website or systems project, visit Innovative Momentum.