Lemonia

Case Study Snapshot

Client TypeConcept project

IndustryFood and beverage

Objective

Goal

Develop a conceptual beverage and gourmet food identity inspired by Mediterranean dining and sun-ripened lemons, connecting the brand across packaging, spaces and promotional materials.

Role

Your Role

Lalit Bahel

Approach

Design Approach

Custom lettering gives the brand name a distinctive voice. Playful citrus illustrations provide a recurring motif across packaging and communication. The citrus-inspired palette, typography and illustrations create a consistent visual language across product and environmental applications.

Deliverables

Final Deliverables

Brand identity and custom typography

Citrus illustrations

Packaging applications

Environmental graphics and marketing collateral

Lalit Bahel · Portfolio presentation

A citrus-inspired beverage identity with playful lettering, lime illustrations and packaging applications. The gallery brings together selected artwork from the original presentation by Lalit Bahel. Mockups illustrate the design applications.

Lemonia packaging design presentation 2 — Lemonia — design detail 1

Lemonia packaging design presentation 3 — Lemonia — design detail 2

Lemonia packaging design presentation 4 — Lemonia — design detail 3

Lemonia packaging design presentation 5 — Lemonia — design detail 4

Original presentation on Behance (opens in a new tab)

For a studio engagement, explore Digital Sunbird. For a broader website or systems project, visit Innovative Momentum.